Friday, March 6, 2026

CROFirst Newsdesk

CROFirst’s Weekly Roundup: RightRev, Syntax Data, Apollo.io, Affinitiv, Confluent & More

Welcome to CROFirst’s Weekly Roundup, your essential briefing on the latest innovations shaping revenue accounting automation, AI-driven portfolio development, agentic GTM workflows, executive revenue leadership,...

Apollo.io Unveils AI Assistant to Automate End-to-End Go-to-Market Workflows

Apollo.io, a market leader in go-to-market (GTM) platforms for revenue teams, has announced the launch of its new AI Assistant, which is intended to...

Waystar Expands Google Cloud Partnership to Accelerate Autonomous Revenue Cycle Innovation

Waystar has expanded its collaboration with Google Cloud to enhance its agentic AI capabilities and accelerate the move toward an autonomous revenue cycle for...

Equilar ExecAtlas and SalesIntel Integrate to Enhance Executive Data Access in Salesforce

Equilar ExecAtlas has partnered with SalesIntel to address a persistent executive data gap in Salesforce, enabling enterprise revenue teams to access more complete and...

Forsta Unveils AI-Powered Research Agents to Speed Up Insights by 50%

Forsta, a Press Ganey company, is a top provider of experience measurement, data analytics, and market research tech. They have launched a new suite...

Syntax Data Launches Saidee™, an AI-Powered Portfolio Development Tool for Financial Advisors

Syntax Data has unveiled Saidee™, a new artificial intelligence-powered agent and portfolio development application designed to help financial advisors build and manage customized investment...

Sokin Appoints Tom Steer as Chief Financial Officer

Sokin, the global business payments provider, has appointed Tom Steer as Chief Financial Officer. Steer joins from FT Partners, where he was a vice...

Embark Names Laura Neal as Chief Revenue Officer

Embark, a leading management and financial consulting firm, proudly announces the appointment of Laura Neal as Chief Revenue Officer (CRO). A seasoned executive with...

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