Sales and Marketing Alignment
Investment and Budget Allocation
Alkami Introduces End-to-End Digital Sales & Service Platform for Financial Institutions
Offering a comprehensive digital sales and service solution for U.S. financial institutions, Alkami Technology, recently unveiled its Digital Sales & Service Platform during Alkami Co:lab 2026. The launch signifies...
News
2X Taps Drew Murphy as Chief Financial and Operating Officer
2X, a subscription-based go-to-market services partner for B2B organizations, announced the appointment of Drew Murphy as Chief Financial and Operating Officer. Based at the company’s...
News
SugarCRM Rebrands as SugarAI to Redefine CRM with Proactive, AI-Driven Sales Intelligence
At the core of this change lies a move away from conventional dashboards and non-interactive reporting. SugarCRM has gone through the rebranding process and...
Customer Success
CROFirst Weekly Roundup: Ripple, Blue Vault, commercetools, eMoney Advisor, and WellStack &More
Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest innovations shaping AI-powered revenue orchestration, digital asset management, B2B commerce, client engagement,...
News
commercetools and TradeCentric Partner to Streamline B2B Procurement and Drive Growth
TradeCentric has partnered with commercetools to simplify and accelerate B2B transactions by connecting suppliers’ digital storefronts directly with buyers’ procurement systems. The collaboration addresses...
News
Invoca Launches AI Agents to Help Marketers Convert Demand Into Revenue
Invoca, a well-recognized leader in AI-based revenue execution, has shared its extension in AI agent features by unveiling a sophisticated AI voice agent capable...
News
Impartner Unveils AI-Powered Partner Marketing Automation to Drive Revenue Growth
Impartner, a world leader in partner revenue orchestration platforms, has unveiled a major platform upgrade that import partner marketing automation into one unified ecosystem....
News
G2’s AI Innovations Redefine Trust in Software Buying and Transform Sales Strategies
In a major move that reflects the rapid evolution of AI-driven buying behavior, G2 has unveiled a suite of innovations designed to help software...
Investment and Budget Allocation
CROFirst Weekly Roundup: Xero, Anthropic, MemoryBlue, Mindtickle, Pitcher, Jump,
Welcome to CROFirst’s Weekly Roundup - your essential briefing on the latest innovations shaping AI-powered revenue orchestration, financial intelligence, sales enablement, advisor automation, and...
News
Pitcher Launches AI Roleplay with Live Avatars to Transform Sales Training
Pitcher, an AI-native sales enablement platform, has launched Pitcher AI Roleplay, a fresh app that helps field teams improve their sales capabilities via immersive...
Investment and Budget Allocation
memoryBlue and TechCXO Partner to Deliver Unified Go-to-Market Strategy and Execution
memoryBlue, an international provider of outsourced sales development and go-to-market services, has partnered with TechCXO, the fractional executive leadership firm focused on growth-stage businesses....
