Friday, April 17, 2026

Sales and Marketing Alignment

CROFirst Weekly Roundup: InvoiceCloud, Jump, SugarCRM, Backbase, Qlik, and ServiceNow Drive AI-Powered Revenue and Data Innovation

Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest innovations shaping AI-powered revenue orchestration, payment automation, advisor operations, CRM intelligence, enterprise workflows, and data governance. This...

Revcuity Launches to Drive Frontline Revenue Growth with Embedded Performance Model

Frontline Performance Group (FPG) has just introduced Revcuity, a separate consulting and training company dedicated to generating more revenues by placing certified Performance Managers...

Matrix Introduces ‘Account Pulse’ to Transform Media Ad Sales with AI-Driven Insights

Matrix Solutions revealed that it is going to roll out the Account Pulse very soon, which is a sophisticated AI-powered analytics tool that media...

HockeyStack Raises $50M to Launch AI Revenue Agents for Enterprise Sales Teams

HockeyStack has announced the launch of Revenue Agents for Enterprise alongside a new funding round backed by Bessemer Venture Partners, Y Combinator, and Uncorrelated...

Alkami Introduces End-to-End Digital Sales & Service Platform for Financial Institutions

Offering a comprehensive digital sales and service solution for U.S. financial institutions, Alkami Technology, recently unveiled its Digital Sales & Service Platform during Alkami...

2X Taps Drew Murphy as Chief Financial and Operating Officer

2X, a subscription-based go-to-market services partner for B2B organizations, announced the appointment of Drew Murphy as Chief Financial and Operating Officer. Based at the company’s...

SugarCRM Rebrands as SugarAI to Redefine CRM with Proactive, AI-Driven Sales Intelligence

At the core of this change lies a move away from conventional dashboards and non-interactive reporting. SugarCRM has gone through the rebranding process and...

CROFirst Weekly Roundup: Ripple, Blue Vault, commercetools, eMoney Advisor, and WellStack &More

Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest innovations shaping AI-powered revenue orchestration, digital asset management, B2B commerce, client engagement,...

commercetools and TradeCentric Partner to Streamline B2B Procurement and Drive Growth

TradeCentric has partnered with commercetools to simplify and accelerate B2B transactions by connecting suppliers’ digital storefronts directly with buyers’ procurement systems. The collaboration addresses...

Invoca Launches AI Agents to Help Marketers Convert Demand Into Revenue

Invoca, a well-recognized leader in AI-based revenue execution, has shared its extension in AI agent features by unveiling a sophisticated AI voice agent capable...

Impartner Unveils AI-Powered Partner Marketing Automation to Drive Revenue Growth

Impartner, a world leader in partner revenue orchestration platforms, has unveiled a major platform upgrade that import partner marketing automation into one unified ecosystem....