A recent report by Responsive, in partnership with the Association of Proposal Management Professionals (APMP), reveals that high-performing B2B organizations are using artificial intelligence (AI) to significantly boost productivity, accelerate revenue growth, and expand their teams.
The 2025 State of Strategic Response Management Report highlights that companies experiencing over 25% annual revenue growth are six times more likely to have deployed AI agents across revenue operations. These organizations are also more than twice as likely to use AI for decision-making and streamlining workflows compared to their slower-growing peers.
“The 2025 Strategic Response Management Report makes it clear: AI isn’t just a tool; it’s both a force multiplier and a catalyst for transforming how organizations compete and win,” said Responsive CEO Ganesh Shankar.
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Despite common fears that AI adoption could lead to workforce reductions, the report finds the opposite: over half of AI-using companies are increasing headcount, while only 27% of non-AI adopters are hiring. This suggests that AI is enhancing—not replacing—human expertise.
The study also notes a shift in B2B buyer expectations, with more than 75% of organizations reporting increased pressure to deliver faster, operate on leaner budgets, and offer more personalized experiences. To meet this demand, top-performing companies are investing in both technology (77%) and workforce growth (69%).
Toby Carrington, Chief Business Officer at Seismic, added, “AI is fundamentally reshaping how revenue teams operate, allowing us to think more strategically, collaborate better across functions, and focus on high-value work.”
Responsive’s findings affirm that strategic AI adoption is enabling revenue leaders to meet modern demands, innovate, and scale in a competitive landscape.
