A team of research industry veterans, led by Tod Johnson, former Executive Chairman of The NPD Group and current Chair of Circana and CivicScience, has announced the launch of Tenetic, an AI-powered consumer measurement platform. From its inception, Tenetic is processing trillions of consumer behavioral attributes across hundreds of millions of U.S. consumers, delivering actionable insights for media companies and advertising agencies. Johnson emphasized, “We’re not just announcing a vision — we’re launching with robust capabilities that transform how media companies and advertisers understand, reach and value their audiences.”
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The platform integrates large-scale consumer survey data from CivicScience with extensive behavioral and purchasing data, providing greater visibility into consumer decision-making and media consumption patterns. This integration enables clients to maximize the value of their inventory and media spend while delivering measurable results to their advertisers. Tenetic’s founding team includes industry leaders from organizations such as Comscore, McKinsey, Media Metrix, and The NPD Group. The platform’s nationwide deployment offers media companies and advertisers access to critical consumer insights and performance metrics in over 200 local markets and nationally, encompassing performance tracking across TV, digital, and mobile platforms, behavior-based audience targeting, and proprietary customer segmentation.
