Spinnaker Support, the third-party software support leader entrusted by 1,000+ global clients, announced the expansion of its executive leadership team with Pete Castello as Chief Revenue Officer (CRO) and Belle Smith as Vice President of Global Marketing. Both leaders bring deep experience in building and scaling go-to-market organizations and will help drive the company’s next phase of growth as demand rises among Oracle, SAP, and VMware customers who want more control, less vendor lock-in, and a clearer path to AI-driven ERP automation or path to open-source ERP solutions.
“Our growth is being driven by a clear focus on the customer and how we deliver value,” said Matt Stava, CEO of Spinnaker Support. “Pete and Belle know how to lead teams that stay close to customer needs while also improving how the business operates and goes to market. That’s what will allow us to keep growing and serve customers at a higher level.”
Pete Castello, Chief Revenue Officer
As CRO, Castello will define and lead Spinnaker’s full global go-to-market operation, including sales, solution consulting, customer success, and partner and alliance strategy. He brings decades of experience building and scaling commercial teams inside enterprise technology companies, with a consistent track record of driving revenue growth through acquisition, rapid expansion, and organizational change. He most recently served as CRO at Datavail and previously as Chief Commercial Officer at Navisite. Castello earned a B.S. in actuarial science from Penn State University and an MBA from Lehigh University.
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“Most of the conversations I’ve had with customers come back to the same issue: they feel trapped,” said Castello. “They’re being asked to spend more, move faster, and give up control, all at once. What Spinnaker offers is a way to step back and make those decisions on your own terms and timeline, without putting your operations at risk. I’m looking forward to working closely with the leadership team to build on that momentum and scale the business in a way that stays true to what customers actually need.”
Belle Smith, Vice President of Global Marketing
In her role as VP of Global Marketing, Smith will define and execute Spinnaker’s global marketing strategy with tight alignment to pipeline and revenue across brand, demand generation, product marketing, field marketing, communications, and marketing operations. She brings deep experience in demand generation, partner ecosystem development, and integrated go-to-market programs across enterprise technology markets. Smith previously held senior leadership roles at Datavail, Duck Creek Technologies, and Navisite. Smith earned a B.A in marketing at Marquette University.
“Companies are starting to realize they have more leverage than they think,” said Smith. “They don’t have to follow a vendor’s timeline or accept rising costs as a given. Our job is to make that clear, show what alternative options are possible, and give them the confidence to act on them. I’m excited to partner with the leadership team to expand our reach and help more organizations understand there’s a better path forward.”
SOURCE: PRNewswire
