Adjust, a prominent analytics and measurement firm under AppLovin, has launched the beta version of Growth Copilot, an AI-driven tool designed to streamline app marketing strategies. This innovative platform enables marketers to swiftly access performance metrics across various channels, campaigns, and key performance indicators, facilitating more informed decision-making.
“The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data,” said Andrey Kazakov, CEO of Adjust. “We are embracing this trend by enabling our clients to ask questions directly within our product, which also provides exact references for each insight. This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions.”
Growth Copilot distinguishes itself by integrating AI to transform complex data into actionable insights. Users can pose specific business questions and receive immediate, source-backed answers, aiding in the identification of performance anomalies and optimization opportunities. The tool also enhances team productivity by seamlessly connecting with existing systems, promoting efficient collaboration.
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Early adopters have reported significant time savings. Avi Blumenstein, Director of Growth Marketing at Age of Learning, Inc., noted, “Adjust Growth Copilot has saved our team a massive amount of time by quickly providing reports without needing to create new reports or modify existing ones. What is really exciting is that this is just a glimpse of what’s to come for AI and Adjust. Pairing AI capabilities with business context will bring value to us now but far into the future.”
Looking ahead, Adjust plans to enhance Growth Copilot’s capabilities to proactively suggest high-performing creatives, optimize budgets, and refine growth operations, aligning with advertisers’ specific goals.
