Cardlytics Inc. has announced the general release of three new Customer Insights dashboards within its redesigned Cardlytics Insights Portal—a self-service platform that delivers on-demand market and consumer intelligence to advertisers. The new dashboards, which provide detailed views into brand affinity, customer migration, and loyalty patterns, enhance the platform’s existing Market Insights capabilities and give brands a more holistic understanding of their customer base, competitors, and market positioning.
Leveraging a vast dataset built from $5.8 trillion in annual consumer spend, the Cardlytics Insights Portal offers advertisers real-time access to actionable first-party data. These insights not only shape performance marketing efforts but also guide strategic business decisions such as market expansion and partnership development. Unlike conventional tools that depend on outdated or modeled data, Cardlytics’ solution delivers fresh, relevant intelligence to support growth.
“As more brands turn to performance marketing channels and data-driven strategies, advertisers need reliable and timely access to insights that can help drive real outcomes,” said Rory Mitchell, Chief Business Officer at Cardlytics. “From understanding cross-brand spending patterns to enhancing customer acquisition strategies and mitigating churn, the Cardlytics Insights Portal is setting a new standard for effective and intuitive data tools that help advertisers unlock new opportunities for growth.”
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Charlie Frankievich, VP of Guest and Culinary Insights at Shake Shack, added, “We are in the Insights Portal on a weekly basis, pulling data to share with our leadership team. The competitive share in particular is very valuable for us.”
The Cardlytics Insights Portal now features six interactive dashboards: Market Summary, Competitor Insights, Geographic Insights, Brand Affinity, Customer Migration, and Loyalty Insights—each designed to empower advertisers with the intelligence needed to make informed, data-backed decisions.
