Datadog has acquired Eppo, a leading feature flagging and experimentation platform, to bolster its AI and product analytics capabilities. This strategic acquisition enables Datadog to offer a comprehensive, unified platform that integrates observability with experimentation and feature management, empowering developers, data scientists, and product managers to collaboratively design, test, and measure the impact of new features in real time. As AI workloads become increasingly complex, Eppo’s advanced experimentation tools facilitate the safe and efficient rollout of changes, allowing teams to assess user engagement, model performance, and cost trade-offs simultaneously.
Also Read: Cavallo Expands Profit Max Platform with New AI-Driven Insights for Distributors
Michael Whetten, VP of Product at Datadog, emphasized, “Experimentation solves this correlation and measurement problem, enabling teams to compare multiple models side-by-side, determine user engagement against cost tradeoffs and ultimately build AI products that deliver measurable value.” Chetan Sharma, founder and CEO of Eppo, added, “With Datadog, we are uniting product analytics, feature management, AI and experimentation capabilities for businesses to reduce risk, learn quickly and ship high-quality products.” Eppo will continue to support its existing customer base and attract new clients under the “Eppo by Datadog” brand.
