Incubeta has launched two new agentic AI products that will help brands get clearer insight into the actual drivers of marketing performance. The global digital marketing company has launched the Creative Performance Index (CPI) and OutperformBI, which are designed to help brands make data-driven decisions and overcome the need for fragmented dashboards and decision-making by intuition.
The challenge that the marketing teams are facing today is not the availability of data but understanding what drives the actual performance. The latest innovation by Incubeta is designed to fill this gap by connecting creative quality, media performance, and business outcomes in a single intelligence layer.
“We don’t guess at product-market fit; we live it. Our roadmap is built from the ground up, shaped by the real challenges our clients ask us to solve daily,” said Alex Langshur, CEO Americas at Incubeta. “That’s why we built CPI and OutperformBI, to address client requests for faster & better insights across larger, more complex data sets that enable better decision making, and ultimately drives business growth.”
According to Incubeta, the rapid rise of generative AI and increasingly fragmented consumer journeys have intensified pressure on marketing leaders to justify spend and demonstrate incremental return. The company’s agentic AI approach is intended to meet that demand.
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“Marketing teams don’t lack data, they lack clarity. With CPI and OutperformBI, we use agentic AI to move beyond dashboards and deliver faster, more accurate insight into what’s actually driving performance and incremental impact,” said Max Flajsner, Global Director of Data and AI at Incubeta.
The Creative Performance Index focuses on analyzing creative assets at scale. Using AI, CPI evaluates individual elements—such as imagery, branding placement, emotional signals, music, and calls to action—and connects them directly to live campaign performance. By identifying which creative components correlate with stronger outcomes, CPI helps brands reduce guesswork, prevent creative fatigue, and design more intentional testing strategies. Early beta results showed significant gains, including double-digit improvements in click-through and conversion rates, alongside notable reductions in acquisition costs.
OutperformBI extends insight beyond reporting into diagnosis. Marketers can use a natural-language interface to analyze performance. They can input data like marketing mix models, customer insights, promotions, and external factors such as search trends or weather. The platform’s AI workflows reveal the reasons behind results. This helps with smarter planning, clearer reports for executives, and better budget decisions.
These new tools show Incubeta’s goal to help brands turn marketing data into actionable intelligence. They connect creative efforts, media, and results with measurable business impact.
