Amid escalating regulatory scrutiny around consumer privacy rights, Ketch has introduced its new Privacy 360 Analytics Suite, aimed at helping businesses demonstrate accountability and compliance as opt-out enforcement actions surge.
Regulators are increasingly cracking down on organizations that fail to honor data privacy requests, particularly “Do Not Sell or Share My Personal Information” opt-outs. In response, Ketch’s new solution equips privacy, legal, and marketing teams with the tools to visualize, analyze, and prove that user data preferences are being respected throughout complex digital ecosystems.
The Privacy 360 Analytics Suite provides detailed insights into how personal data is processed and shared, helping organizations bridge the gap between consent management and backend enforcement. It also offers automated reporting and dashboards to track compliance performance in real time.
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“Enforcement actions are no longer focused solely on policies—they’re targeting the technical infrastructure behind the scenes,” said Jonathan Joseph, Head of Solutions at Ketch. “Privacy 360 enables companies to go beyond checkbox compliance. It shows that you’re doing the work, and you have the evidence to prove it.”
With regulations like the CCPA and GDPR intensifying and more states enacting their own privacy laws, the stakes for demonstrating technical and operational adherence to privacy preferences have never been higher. Ketch’s suite aims to empower teams to respond confidently to audits, investigations, and internal governance demands with data-backed assurance.
This launch underscores a growing shift in privacy management—from static compliance documentation to active, auditable enforcement of user rights across marketing tech stacks, advertising networks, and cloud platforms.
