Mixpanel, a leading digital analytics platform, has named Jen Taylor as its new Chief Executive Officer, marking the start of the company’s next growth chapter. Taylor succeeds Amir Movafaghi, who has served as CEO for the past nine years and will transition into an advisory role.
Under Taylor’s leadership, Mixpanel will focus on advancing its AI-first analytics platform to further accelerate innovation and growth. The company has recently evolved beyond product analytics into a comprehensive digital analytics solution, adding warehouse connectors, Mirror, Session Replay, experimentation tools, and Metric Trees to give businesses a unified, real-time view of performance.
“We needed the right person to lead Mixpanel into the future — someone who understands our culture and values and aligns with the company we want to keep building,” said Movafaghi. “Jen exceeds all those requirements, with a proven track record at inspiring brands where she led with a customer-focused mindset and operational clarity and developed world-class teams. With Jen at the helm, Mixpanel is poised to accelerate innovation and scale as the leader in digital analytics.”
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Taylor, formerly President at Plaid, brings extensive leadership experience across top technology companies. At Plaid, she scaled product, marketing, and operations teams, while her tenure as Chief Product Officer at Cloudflare saw revenue grow from $100 million to $1 billion. She also held senior executive roles at Salesforce, Facebook, and Adobe.
“Amir’s leadership and the correlated innovations at Mixpanel are extraordinary,” said Taylor. “We are at a transformational moment where AI is reshaping how teams access insights and make decisions. Mixpanel has the product, the people, and the momentum to lead this next era of analytics. I’m excited to build on that strong foundation — working closely with our teams and customers to accelerate innovation and deliver enduring impact.”
Mixpanel enters this transition from a position of strength, reporting consistent profitability, double-digit growth, and adoption by leading enterprises including LG, Rakuten Viber, and Experian.
“On behalf of the board, I’m thrilled to welcome Jen Taylor as Mixpanel’s new CEO,” added Dewey Awad, board member and Partner at Bain Capital. “Jen has a remarkable track record of building customer-focused products and leading high-performing teams. As AI reshapes the technology landscape, we are confident she will guide Mixpanel to expand its impact and deliver even more powerful analytic solutions for our customers.”
