MobiLoud, a renowned e-commerce mobile application builder, which specializes in helping brands develop highly efficient apps, launched a new artificial intelligence-powered analytics dashboard for merchants, aiming to grant e-commerce entrepreneurs real-time insights and business value measures for their mobile apps. It allows e-commerce entrepreneurs to access all key elements of their apps in one place.
The analysis of the apps is made easier by the fact that the dashboard does away with the need for ecommerce teams to rely on piecemeal data sources as well as reports being submitted by the central entity. Through real-time processing of data, the merchants are able to see current data pertaining to performance indicators of revenue, user behavior, acquisition, as well as the efficiency of push notifications.
The crucial elements that can be tracked by means of this dashboard include application revenue and conversion rates, engagement and retention rates, application growth rate, application versus mobile web metrics, application-based revenue analysis, and push notification metrics. Accessing these elements helps to identify how mobile applications drive improvements in the large ecommerce environment.
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“Most brands know their app is important, but very few have a clear picture of why it performs better – or where it’s driving incremental growth,” said Pietro Saccomani, Founder and CEO of MobiLoud. “This dashboard changes that. It gives merchants real-time clarity on how their app impacts revenue, engagement, and retention, so they can make smarter decisions faster.”
Contrast this with more traditional analytics platforms that tend to view isolated metrics as the primary point of focus. The MobiLoud platform aims to address a set of key business inquiries. These include inquiries such as what kinds of products really thrive within an application or whether the effectiveness of push notifications can be compared favorably to other means of retention.
“This is about accountability and confidence,” added Saccomani. “When brands invest in a mobile app, they should be able to see – at a glance – how it’s performing and where it’s delivering ROI. That’s exactly what this launch enables.”
