NeenOpal Inc., a global leader in data-driven solutions, launched GAfix, a smart audit tool designed to uncover gaps, correct misconfigurations, and enhance the reliability of Google Analytics data. By leveraging years of analytics expertise, GAfix helps businesses make data-driven decisions with confidence.
With the transition to GA4, many organizations continue to struggle with event-based tracking, misconfigured conversions, and hidden data gaps that undermine marketing ROI. GAfix addresses these challenges by providing deep audits across all layers of GA4—including data streams, events, conversions, and Firebase integration—while presenting insights in a clear, actionable format accessible to both technical and non-technical teams.
“GAfix makes our GA4 setup easier to optimize by automating audits that once took hours,” said Vivek Singh, co-founder of Hopstack, highlighting the efficiency gains early adopters are already experiencing.
The platform offers a free version covering core checkpoints and a paid pro version featuring advanced audits and downloadable reports. Upcoming updates include Google Tag Manager audit capabilities to further strengthen analytics oversight.
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GAfix is already delivering tangible business impact. For instance, one home décor company optimized audience tracking, resulting in a 130% increase in matched users and a one-third reduction in retargeting costs, making campaigns more efficient and cost-effective.
“Google Analytics has huge potential, but we saw too many businesses struggling to unlock it. GAfix is our answer to make analytics more reliable and genuinely useful for growth by delivering audit reports in less than five minutes,” said Himanshu, co-founder of GAfix.
Co-founder Pavel added: “We built GAfix to remove the uncertainty around Google Analytics setups. When data is accurate, businesses can trust their numbers and act on them with confidence.”
By turning complex audits into fast, actionable insights, GAfix aims to transform Google Analytics from an error-prone system into a trusted engine for growth and marketing effectiveness.
