Onfolio Holdings Inc. announced that its digital and branding agency subsidiary, Eastern Standard LLC, has launched Precision Metrics, a new custom website analytics dashboard solution designed to help clients cut through generic analytics noise to gain actionable insights tied to their unique key performance indicators.
Eastern Standard Chief Digital & Technology Director Jim Keller said the agency created Precision Metrics in response to the growing number of clients who struggle to derive meaning and value from their analytics reports.
“Tools like GA4 provide powerful access to data,” Keller explained, “but fall short when it comes to reporting, visualization, and understanding what the data actually means for an organization.”
Precision Metrics custom dashboards are intentionally designed to empower organizations to:
- Actually understand and interpret their GA4 and analytics data
- Pinpoint digital lead sources to see exactly where digital traffic and conversions originate
- Track critical web-based interactions to identify which online initiatives are working, and which are not
- Map a clear growth plan based on accurate, real-time performance data
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“Too many organizations are drowning in data but starving for insight. In today’s fast-paced digital environment, leaders can’t afford to make decisions based on incomplete or unclear information,” said Dom Wells, CEO of Onfolio. “Eastern Standard has built a robust, turnkey solution that provides a reliable, single source of truth that’s easy for cross-functional teams to understand, ensuring that every marketing dollar is working as hard as possible.”
Wells added, “Precision Metrics custom dashboards don’t just track numbers. They tell organizations exactly what’s happening, why it’s happening, and what to do next.”
Precision Metrics is the latest addition to Eastern Standard’s array of services that help organizations move beyond guesswork and into confident, data-driven decisions that advance their digital and branding goals.
Source: GlobeNewswire
