Pendo, the software experience management platform, has announced its acquisition of Forwrd.ai, an Israel-based no-code predictive analytics company, expanding its AI capabilities to help businesses act faster on user data.
The move introduces Pendo Predict, a new suite of AI-driven tools that combines Pendo’s rich usage data with Forwrd’s automated predictive models. The goal: empower product and go-to-market teams to proactively spot churn risks, upsell opportunities, and high-quality leads, without relying on data scientists or engineers.
“Usage data is the truest and most reliable signal of customer health,” said Todd Olson, CEO and co-founder of Pendo. “By integrating Forwrd’s predictive engine into the Pendo platform, we’re giving every team instant, actionable intelligence to grow revenue and eliminate churn.”
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Forwrd.ai, founded in 2021 by serial entrepreneur Kobi Stok, specializes in making advanced predictive modeling accessible through no-code tools. Its technology has already attracted major customers like SAP, HubSpot, and AppsFlyer. Stok and his team will join Pendo’s Herzliya, Israel office as part of the deal.
Key features in Pendo Predict include churn risk modeling, lead scoring, upsell detection, and predictive segmentation, alongside “Next Best Action” recommendations that push targeted actions directly into tools like Salesforce and Pendo’s own in-app guides.
“From day one, our mission has been to simplify predictive AI and embed it at the core of business operations,” said Stok. “Combining Pendo’s proprietary data with Forwrd’s technology will turn insights into actions that deliver more personalized customer experiences across product, marketing, and CRM teams.”
The acquisition, unveiled during Pendo’s Pendomonium X event in Munich, follows a string of new product updates aimed at helping companies boost user onboarding, measure AI agent performance, reduce support costs, and drive upsell revenue.
