Qualtrics, the leader and creator of the experience management (XM) category, and PureSpectrum, the innovator in market research data quality and technology, announced a partnership that will bring to market advanced synthetic research capabilities that accelerate time to critical market insights in a fraction of the time and cost of traditional research panels.
As market research teams adopt synthetic panels to improve the breadth, effectiveness, and speed of their research programs, the combined industry expertise, capabilities, and reach offered by Qualtrics and PureSpectrum is first-class.
Under this new agreement, PureSpectrum has selected Qualtrics as its exclusive synthetic panel provider. Qualtrics’ foundational AI model produces synthetic responses and insights proven to reduce fielding costs by up to 50%, accelerate time to insights from weeks to minutes, and allow teams to significantly expand audience reach.
Qualtrics’ synthetic model is built upon the company’s large repository of industry-specific experience data, which ensures responses are accurate, secure, and reflect changing consumer sentiment, behavior, and expectations. As part of the agreement, Qualtrics will supplement these existing insights with the millions of data points captured daily by PureSpectrum Training data to further reflect evolving consumer insights.
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This agreement extends the existing partnership between Qualtrics and PureSpectrum, where the PureSpectrum Marketplace serves as Qualtrics’ exclusive quantitative panel provider available directly in the Qualtrics Platform. During this time PureSpectrum has provided industry-leading data quality, seamless onboarding experiences, and platform reliability, which has delivered continued shared success.
“Synthetic data represents a powerful new era of market intelligence and decision-making in business, and we’re seeing incredible momentum as the world’s leading companies and research organizations turn to Qualtrics for the trusted AI-generated insights and capabilities they need in it,” said Ali Rohani, Chief Transformation Officer, Qualtrics and founder of Qualtrics Edge. “By combining the leading power, expertise, and reach of Qualtrics and PureSpectrum, market researchers now have rapid access to reliable, secure, and current synthetic insights they can trust to guide and inform business critical programs.”
“Until now, synthetic offerings have struggled to reflect human behavior because they’ve lacked the enriched, nuanced data required to truly understand it,” said David Butler, President of PureSpectrum. “Built upon decades of expertise and insights, Qualtrics‘ synthetic research capabilities are first-class – and combined with PureSpectrum Training Data will create a synthetic offering unparalleled in reliability and precision.”
Source: PRNewswire
