Syncari, the leader in agentic master data management (MDM), announced that Quarq, an innovative platform dedicated to quantifying and accelerating partner value, has chosen Syncari Agentic MDM™ to power its unified intelligence. This strategic partnership enables Quarq to deliver AI-powered, real-time, and governed partner insights, significantly enhancing enterprises’ abilities to operationalize partner intelligence, accelerate return on investment (ROI), and achieve scalable ecosystem-driven growth.
Quarq’s innovation addresses the fundamental issue of partner value being real yet often invisible. Partner teams critically influence key business metrics, including sales growth, customer adoption, retention, and expansion. However, due to their cross-functional roles and the fragmented nature of data across various systems, partner contributions often go unnoticed at the executive level. Quarq solves this visibility challenge by surfacing measurable partner impacts, ensuring partner value is recognized and leveraged strategically.
To realize this vision, Quarq leverages Syncari to synchronize, govern, and operationalize context-rich data across functional and technological domains. Serving as the semantic execution layer purpose-built for AI-native automation, Syncari Agentic MDM™ enables the unified, intelligent data infrastructure required to drive autonomous decision-making and scalable partner operations.
Also Read: Insight7 Launches ‘Call Evaluation’ Platform To Unlock Insights From Customer And Employee Calls At Scale
“Syncari is instrumental to delivering real-time, cross-functional partner intelligence,” said Mary Vue, Vice President of Partnerships at Syncari. “With Syncari Agentic MDM™, we’re able to unify partner-relevant data across sales, customer success, product, and marketing systems. As a Quarq customer, this translates into faster time to insight and accelerated partner ROI. Our teams and partners can now operate with greater speed, confidence, and clarity.”
Syncari’s agentic master data management brings intelligence and automation to Quarq.
This includes:
- Seamless synchronization of partner, customer, and revenue data across platforms, including Salesforce, Snowflake, HubSpot, and NetSuite.
- Entity resolution and enrichment via AI, addressing data inconsistencies and silos
- Zero-code orchestration and real-time automation across the partner lifecycle
- Governed, observable agent execution to ensure compliance, trust, and accountability
This collaboration establishes a unified semantic execution layer that supports Quarq’s proprietary Shared Value Index (SVI) and Total Partner Value (TPV) scoring models. The resulting advanced data infrastructure transforms previously fragmented metrics into executive-level key performance indicators (KPIs), thereby equipping partner teams with actionable insights that enhance strategic decision-making and drive operational excellence.
“Most ecosystems will not be ruled by one gigantic company. . . . Most ecosystems will be orchestrated by a partnership with partners of very different roles,” said Miklós Dietz, Senior Partner at McKinsey. “It is a multifaceted, multidimensional dance and choreography through which they find their natural roles.”
Syncari and Quarq together provide the sophisticated orchestration layer essential to manage this complex dance, ensuring each partner’s role is optimized for maximum impact.
This includes five imperatives for modern partner teams:
- Visibility: Connect partner activity to tangible business outcomes
- Measurability: Standardize KPIs across revenue, retention, and adoption
- Credibility: Equip partner leaders with real-time, data-driven insights
- Scalability: Automate identification and replication of high-value partner behavior
- Control: Empower partner teams to influence strategy and execution
Organizations building or scaling partner ecosystems can no longer rely on fragmented metrics and siloed reporting. Syncari and Quarq together offer a governed, AI-ready foundation to unlock and operationalize the full value of partner relationships.
Source: PRWeb
