Similarweb’s new GenAI Intelligence Toolkit is an innovative solution combining AI Brand Visibility and AI Traffic, letting companies see how they are represented on AI platforms and the value of AI-generated traffic to their digital marketing and sales.
As generative AI begins to shift the overall digital marketing mix away from traditional search, marketers, merchants, and digital leaders are seeking to understand when AI chatbots are recommending their business and how much traffic they drive to company websites. In June 2025, AI platforms including ChatGPT, Gemini, Perplexity, Grok, and CoPilot generated more than 1.1 billion referral visits, a year-over-year increase of 357%, according to Similarweb estimates.
Similarweb’s GenAI Intelligence Toolkit distinguishes itself by providing both visibility and traffic data for GenAI, giving businesses a comprehensive picture of their performance across AI-powered discovery and search tools.
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The GenAI Intelligence Toolkit gives brands the ability to:
- Connect visibility and traffic. Lets brands understand their performance across AI platforms.
- See where your brand is (and isn’t) showing up. AI Brand Visibility shows brands which topics are most associated with the company and the top cited sources within AI answers. For example, you can identify when an AI platform is being influenced by news outlets or review sites that favor your competitors, enabling you to strategically prioritize improving your visibility and placement within those channels.
- Benchmark and act. GenAI Intelligence Toolkit users gain visibility into the volume of AI-driven traffic to their landing pages and those of their competitors and what prompts are generating traffic.
- Understand AI traffic. Traffic still matters. Conversions, engagement, and revenue happen after the click. Gen AI Intelligence arms you with the knowledge you need to optimize your content and strategy to boost traffic for the AI channel.
- Gain new consumer insight. Unlike traditional search keywords, detailed AI queries offer deeper insight into consumer intent, enabling more precise analysis and targeted engagement.
While other AI brand visibility tools exist, visibility alone is not enough. Similarweb’s GenAI Intelligence Toolkit goes further, identifying which ones drive traffic to specific pages. Powered by Similarweb’s industry-leading Digital Data, it uniquely enables organizations to measure traffic to their own properties and also benchmark against competitor performance, offering a comprehensive view of how generative AI is reshaping the landscape.
Source: BusinessWire
