StreetMetrics announced the launch of StreetMetrics Intelligence, a next-generation platform built to help media owners—and soon, advertisers and agencies—plan faster, sell smarter, and uncover high-value opportunities across the out-of-home (OOH) landscape.
Designed as a true command center for OOH, Intelligence unifies campaign performance, market trends, and inventory insights into one easy-to-use workspace. It’s powered by the industry’s most complete OOH data foundation, analyzing over 1.6 million ad units across 1,200+ data points, updated daily.
At the center is SmartSearch, a natural-language interface that lets users ask real questions like:
- “Where are the best-performing placements for QSR campaigns targeting Gen Z?”
- “Which markets in Arizona index the highest for swing voters?”
- “How do our USKs in Dallas compare to peer benchmarks in reach and frequency?”
This isn’t just another dashboard. Intelligence helps teams:
- Search inventory with natural language—not filters
- Benchmark across markets, formats, and audiences
- Build packages using real exposure data—not gut feel
- Run dynamic reach & frequency that updates instantly
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“We built Intelligence to be flexible,” said Sunay Bhat, PhD, Chief Technology Officer. “What you see today is the most limited version—and that’s saying something. As usage and data grow, Intelligence will answer nearly any question about OOH.”
“This isn’t a generic AI overlay,” added Drew Jackson, CEO of StreetMetrics. “It’s a purpose-built platform grounded in exposure data, made for how teams actually work—not how they used to.”
What Sets Intelligence Apart:
- Searchable OOH Intelligence via SmartSearch
- Market-Level Benchmarking on reach, impressions, and delivery
- Smarter Package Building using real-world performance data
Designed for both stationary and moving formats, Intelligence gives teams a complete view of their OOH footprint. It helps users work more efficiently, pitch stronger, and grow smarter—all in one platform.
“This is the visibility OOH has needed,” said Jackson. “If we want to compete with digital, we need tools built for clarity, speed, and simplicity.”
Source: BusinessWire
