Traction Complete has rolled out Complete Discover, a new offering that aims to assist revenue operations teams in closing the gap between AI innovation and data governance in Salesforce. The tool enables teams to use Google Sheets as a governed environment where they can test AI-driven data enrichment and discover go-to-market insights without compromising CRM data.
As more organizations turn to AI to improve account intelligence, they are faced with a problem of how to test new approaches to enrichment while maintaining quality in their production environments. Complete Discover solves this problem by enabling organizations to test AI insights on actual account data that is not in Salesforce. Users can see what delivers value, what falls short, and refine their approach before operationalizing results.
Once enrichment strategies are proven, teams can move seamlessly into execution. Validated prompts and insights can be deployed into Salesforce using Complete AI, Traction Complete’s no-code automation layer. These workflows allow revenue operations teams to scale AI-driven enrichment with built-in governance, consistency, and control—without relying on engineering resources.
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“What we’re seeing in the market is a growing disconnect between AI ambition and operational reality,” said David Nelson, CEO of Traction Complete. “Too many teams are forced to choose between innovation and data integrity. Complete Discover removes that tradeoff by letting organizations test and trust AI insights before deploying them into Salesforce.”
The launch comes as AI-powered enrichment expands beyond basic firmographic data. Revenue teams are increasingly seeking deeper context, such as sub-industry classifications, market signals, and growth indicators, to guide targeting and prioritization. Complete Discover gives teams a practical way to explore these richer data sets while maintaining confidence in their CRM foundations.
Early users highlight the value of more granular insights. “The product delivers nuanced, sub-industry insights that go far beyond what typical data platforms provide,” said Stephen Daniels, VP of GTM & Strategic Operations at Cresta. “It puts the information I’ve always wanted right at my fingertips—precise, comprehensive, and effortless to capture.”
With capabilities that include accessing hard-to-find firmographics, normalizing industry data, estimating revenue and growth, and surfacing signals like M&A activity and technology usage, Complete Discover positions Traction Complete as a key enabler of responsible AI adoption in revenue operations.
