Triple Whale has announced its first-ever acquisition with the purchase of Anteater, an AI visibility platform focused on understanding how large language models surface brands and products in generated responses. The move expands Triple Whale’s commerce intelligence capabilities, enabling brands to measure how they appear in AI-powered search environments and directly link that visibility to business performance.
With the growing impact of tools like ChatGPT, Claude, and Gemini on the way consumers compare products, the discovery process is moving from traditional search engine results to answers generated by AI. Unlike traditional search engines, these tools do not use links or ads, making it difficult for brands to understand how and where they are being recommended. This has led to the emergence of AI Engine Optimization (AEO), a relatively unknown but growing force in ecommerce.
Triple Whale’s internal data illustrates the speed of this shift. In the fourth quarter of 2025, more than 424,000 orders were placed through the platform and referred directly by large language models, a number that was nearly 60 times higher than the total for all of 2024.
By integrating Anteater’s technology, Triple Whale now allows brands to track AI visibility alongside metrics such as marketing performance, conversion, retention, and revenue. The combined platform analyzes thousands of consumer-style prompts across leading AI models to identify when brands are mentioned, which sources are cited, and how competitors are ranked. It also reveals the underlying web pages, listings, and third-party content that influence AI-generated recommendations.
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“AI visibility is still early, but its growth is accelerating rapidly, putting it on a clear path to becoming a critical layer of the ecommerce funnel in 2026,” said Maxx Blank, co-founder of Triple Whale. “By integrating the capabilities of the Anteater platform, we’re giving operators real visibility into how AI models surface products and recommendations, and, more importantly, the ability to connect that visibility directly to outcomes like revenue, so they know what’s working and where to focus next.”
These insights feed directly into Triple Whale’s Moby AI system, which uses proactive AI agents to provide step-by-step guidance on improving LLM visibility. With daily tracking of mentions, citations, and sentiment, brands can monitor progress and adjust strategies in near real time.
“LLMs are fundamentally changing commerce, ushering in a new era of agentic shopping and discovery where intent, context, and relevance matter more than ever,” said Alejandra Tenorio, Vice President, Digital Marketing and eCommerce at RMS Beauty. “Triple Whale has been a trusted partner as we’ve navigated many chapters of our DTC growth, and this is a natural next step in what we can build together as we lean into their AEO solutions, and define what the next generation of discovery looks like for RMS Beauty.”
With the acquisition, Triple Whale aims to bring clarity and accountability to a fast-emerging channel—helping brands understand how AI-driven discovery translates into measurable revenue impact.
