Braze has announced the availability of its Braze AI Decisioning Studio™ on Google Cloud Marketplace to further ease the path for customers looking to deploy and scale autonomous, AI-driven personalization capabilities within their existing Google Cloud environments. The solution, designed to optimize any business KPI with real-time, 1:1 personalization, leverages reinforcement learning and first-party data to continuously refine customer engagement across channels, messaging, offers, and timing.
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The listing on Marketplace streamlines access by negating the need for manual configuration and enabling organizations who already leverage Google Cloud services to rapidly integrate advanced decisioning into their martech stack. “Our mission at Braze is to help brands deliver truly personalized experiences at massive scale… Making BrazeAI Decisioning Studio™ easily accessible on Google Cloud Marketplace accelerates that mission,” said Ed McDonnell, Chief Revenue Officer at Braze. Google Cloud’s Dai Vu added that the offering will help customers “quickly deploy, manage, and grow the marketing personalization” on Google’s secure global infrastructure.
