CallRail has unveiled Voice Assist, an AI-driven assistant designed to ensure businesses never miss a lead by engaging callers in natural, real-time conversations. This tool addresses the issue of over 50 million unanswered customer calls annually across CallRail’s platform, which represent significant lost revenue and wasted marketing investments. Voice Assist offers 24/7 coverage, handling routine tasks and screening leads after hours or when staff are occupied, thereby transforming missed calls into business growth opportunities. Ryan Johnson, CallRail’s Chief Product Officer, emphasized that “the adoption of AI is only sustainable if it delivers real business impact.”
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The assistant integrates seamlessly with CallRail’s platform, leveraging call and attribution history for better training and call flows, and offers over 50 integrations for proper customer routing and follow-up. Key features include rapid onboarding by utilizing past call data and website content, authentic interactions that adapt to caller intent and tone, seamless handoffs to human agents when necessary, and automated text follow-ups to ensure immediate responses. Currently available in limited beta, Voice Assist aims to help businesses capture more leads and maximize the value of every call. ​
