Comscore has introduced its AI-powered Data Partner Network, designed to help third-party data providers transform ID-based datasets into scalable, privacy-centric audience segments using Proximic by Comscore’s proprietary AI predictive technology. By applying its AI and truth set panels, Comscore enables partners to extend audience reach and deliver measurable performance across programmatic environments. For example, Proximic’s ‘online holiday shoppers’ segment expanded by over 95% when powered by the technology. More than 10 providers, including AnalyticsIQ, Circana, Dynata, Eyeota, TransUnion, Symphony Health, and Polk Automotive Solutions, have already joined.
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Early adopters like global programmatic media partner MiQ report improved campaign reach and lower costs, with Sara Sowsian of MiQ noting, “The future of audience targeting is a privacy-centric approach that still drives scale and performance outcomes.” Michael Quinn, SVP Global Media at Circana, added that the Network allows Circana to extend audiences and boost monetization with stronger advertiser results. The initiative ensures partners remain addressable and compliant as cookies and mobile IDs continue to decline, positioning Comscore as a key enabler of privacy-first audience solutions.
