Factors.ai, the leading B2B demand generation platform, has announced its integration with LinkedIn’s Company Intelligence API and is now an official LinkedIn Marketing Partner for B2B Attribution & Analytics. The integration provides marketers with company-level LinkedIn data-covering both organic and paid engagement-while stitching it together with other intent signals to provide a complete view of the buyer journey. This will enable the accurate measurement of LinkedIn’s impact on pipeline and revenue well past traditional last-click attribution models.
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Marketers can now track which LinkedIn touchpoints lead to conversions. This includes website visitors and closed deals. Users can build dynamic audiences from real-time engagement. This integration allows users to sync audiences automatically, target by intent, and get sales alerts for timely outreach. Early adopters reported reaching up to 3.6 times more companies, four times higher engagement, and a 43% lower CPA. When LinkedIn gives strong engagement signals and Factors.ai provides real-time actions, this partnership helps marketers. They can prove attribution, optimize spending, and improve sales performance.
