Fullstory, a leader in behavioral data, has acquired Usetiful, a well-known digital adoption platform. Usetiful is praised for its in-app guides and surveys. This marks Fullstory’s first acquisition. The move enhances Fullstory’s abilities. It shifts from digital behavior analytics to real-time, personalized engagement. This change improves user experiences, drives feature adoption, and boosts conversion rates. “Fullstory helps teams understand how people really engage with their digital properties,” said Scott Voigt, CEO of Fullstory. “With Usetiful, we’re closing the loop by turning behavioral understanding into high-impact actions that guide, delight, and convert.”
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The integration allows Fullstory customers to take immediate action based on user behavior, for instance, deploying in-app guides to complete purchases or providing targeted support when users encounter issues. Ondrej Dobias, Usetiful CEO and co-founder, added, “Fullstory’s real-time behavioral data is the key that unlocks those insights. By joining forces, we can now move from providing great onboarding to creating a truly dynamic experience where the right intervention is triggered at the perfect moment.” This acquisition combines Fullstory’s data intelligence with Usetiful’s engagement technology, delivering an end-to-end platform for creating proactive, high-impact digital experiences.
