Hightouch has launched Hightouch Agents, an AI platform made to boost marketer productivity. It automates repetitive tasks and enhances creativity in research, planning, execution, and reporting. Marketing teams often spend hundreds of hours on 50+ steps to launch one campaign. This new platform aims to simplify that process. It uses AI to gather context from customer data warehouses, CRMs, e-commerce systems, ad networks, and brand documents. “Our vision is for Hightouch Agents to transform the marketing workflow as fundamentally as how AI assistants have transformed the software engineering workflow,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch, noting that the first release focuses heavily on planning, reporting, and analytics.
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Powered by a proprietary context layer, Hightouch Agents enables marketers to answer real-time questions, automate reporting, and gain actionable insights that quickly become core to campaign development and strategic planning. Highlighting strong executive demand, Co-CEO Kashish Gupta added, “In nearly every organization we talk to, there’s a Chief Marketing Officer or Chief Digital Officer frustrated with the status quo and hungry for real, practical AI that can accelerate their teams.” The launch follows the company’s rapid momentum and continued investment in trustworthy, generative AI for modern marketing teams.
