Informa TechTarget, a top growth accelerator in B2B technology, strengthens its lead in Account-Based Marketing (ABM). It does this with expanded proprietary intent data, industry recognition, and key partnerships. Recently, the company increased its permissioned, first-party intent data by 41%. This growth provides GTM teams with deeper insights into buying behavior. It also enables more targeted and personalized engagement. “ABM is central to many GTM strategies. It hinges on sales and marketing alignment, precision targeting, and personalized engagement,” said Steve Niemiec, Chief Revenue Officer at Informa TechTarget.
Also Read: Reevo Launches with $80 Million Funding to Redefine Go-to-Market Operations with AI-Native Platform
Leveraging its data-driven intelligence, TechTarget helps marketing and sales teams identify, prioritize, and engage the right accounts faster to drive measurable growth. The company has been recognized as a Leader in ABM for three consecutive years by QKS Group and as a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. Strategic collaborations with 6sense and Demandbase—the latter naming TechTarget its 2025 Technology Partner of the Year—further enhance its platform reach. “The continued recognition amongst our peers, partners, analysts, and customers underscores the strength of our offerings,” said Gary Nugent, CEO at Informa TechTarget. “We aim to be an indispensable account-based marketing partner to B2B enterprise technology companies.”
.){kind=link}