INFUSE, a global leader in B2B demand performance, has introduced INFUSE ONE, an all-in-one demand generation program designed to align with evolving B2B buyer behaviors. This program enables omnichannel demand strategies that deliver unmatched performance through unlimited engagement over a one-year period, allowing go-to-market teams to drive buyer engagement throughout the entire buying cycle. INFUSE ONE is built on five pillars of demand success: Demand Identity & Resolution, Demand Partnerships & Integrations, Demand Engagement & Activation, Demand Intelligence & Optimization, and Demand Sales Enablement.
Also Read: John Linton Joins Edmentum as Chief Revenue Officer
Alexander Kesler, Founder and CEO of INFUSE, emphasized the need for a new playbook tailored to unique marketing challenges, stating, “Marketers need a new playbook—a solution that is tailored to their unique needs and challenges, while closely aligning with the evolving buyers’ needs.” The program’s full-funnel capabilities equip revenue teams with dynamic tools and resources to identify, engage, and nurture the right buying groups at the right accounts, ensuring continuous activation and optimization of demand strategies to deliver on performance goals.
