Movate, a global leader in digital technology and customer experience services, has partnered with Reef.ai, a predictive revenue intelligence platform, to provide enterprises with AI-powered churn prediction and retention solutions aimed at driving sustainable Net Revenue Retention (NRR) growth. The collaboration combines Movate’s sales services with Reef.ai’s explainable AI models. This change transforms retention strategies into actionable insights. It uses predictive revenue modeling, customer value analytics, and AI-driven personalization. Sales teams can engage with at-risk renewals, protect revenue, and discover upsell, cross-sell, and expansion chances.
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“AI is moving toward consumption-based pricing. So, enterprise product vendors need to track and increase adoption. It’s crucial today to preserve and build on customer relationships,” said Pradyumna Shirahatti, Chief Business Officer at Movate. Brent Grimes, CEO and Founder at Reef.ai, added, “Enterprises don’t just need churn alerts, and sentiment scores, they need customer revenue intelligence they can trust. This partnership ensures that Reef’s predictions — backtested, explainable, and delivered directly into existing enterprise workflows — become the foundation for long-term NRR growth and customer revenue-generating agents.” Together, Movate and Reef.ai offer a first-of-its-kind Retention-as-a-Service model, combining predictive intelligence and sales expertise to turn retention into a proactive growth engine for modern enterprises.
