PSQ Holdings, Inc., known as PublicSquare, announced plans to acquire key software assets from Tandym, Inc., a move set to strengthen its fintech ecosystem and introduce private-label and virtual credit card capabilities. Tandym’s technology enables brands to offer white-labeled payments and credit solutions embedded at checkout, reducing processing fees to under 1% by bypassing traditional payment rails. The acquisition will empower merchants in PublicSquare’s network to launch branded payment programs that enhance customer loyalty, increase lifetime value by over 25%, and generate new recurring revenue through interchange participation.
Also Read: FIS Unveils Asset Servicing Management Suite to Enhance Efficiency and Reduce Operational Risk
“This acquisition marks a major milestone in our mission to build a thriving fintech ecosystem,” said Michael Seifert, CEO of PublicSquare. “With this technology, we’re helping our merchants target their most valuable and brand-loyal customers, lower their customer acquisition costs, and boost customer retention.” Expected to close in December 2025, the deal will accelerate PublicSquare’s journey toward becoming a full-stack fintech platform while driving sustainable profitability and strengthening data-driven network effects across its 80,000+ merchant ecosystem.
