Reset, an embedded earned wage access (EWA) platform built specifically for credit unions and community banks, has raised $6 million in a seed funding round anchored directly by its own credit union customers and strategic partners. Bringing its total capital raised to more than $8 million, the oversubscribed round drew investment from Georgia’s Own Credit Union, InTouch Credit Union, Chartway Credit Union, VyStar Credit Union, and One Washington Financial, alongside industry funds Curql, Navari, and the Bankers Helping Bankers Fund. By integrating directly into a financial institution’s existing tech stack, Reset allows members fee-free, daily access to earned income via a credit union-issued card, a strategic countermeasure designed to prevent members from defecting to consumer neobanks.
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The company intends to leverage this capital to expand its sales and implementation capacity, deepen product engineering, and accelerate active enterprise deployments across its network, which currently includes pilots covering 1.2 million members via the Filene Research Institute’s FiLab program. Commenting on the unique, customer-led financing structure, Matt Dicou, CEO and co-founder of Reset, stated: “When your customers lead your funding round, there is no clearer market signal. These credit unions aren’t just writing a check. They’re making a decision about where they want to take their members, their institutions, and the credit union industry. They see that Chime and other neobanks are successfully recruiting people away from credit unions today. Our credit union partners already have trusted member relationships. We give them what they need to remain the primary financial home.”
