Wiland, Inc. has expanded its MarketSignals™ platform with new brand and category signals, delivering marketers unprecedented intelligence to refine strategies, boost retention, and drive growth across sectors like retail, travel, dining, and insurance. Leveraging actual transactions from over 80 million consumers, these insights cover more than 220 top brands and product categories, with plans to exceed 500 by year’s end. “With brand and category signals, we’re giving marketers the clearest view yet into what drives consumer choice—insight that transforms targeting, retention, and growth strategies,” said Mike Gingell, CEO of Wiland.
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The data reveals purchase propensity, loyalty scores, lifetime value, and in-market status, enabling brands to pinpoint competitive threats, conquest opportunities, and partnership potential. Modeled from trillions in real spend data, these predictive insights outperform traditional panels or opt-in sources by providing a comprehensive, modeled view of actual buyers. Integrated into analytics and AI systems, the signals support personalized outreach, churn reduction, and smarter decision-making, reinforcing MarketSignals’ position as one of the most powerful consumer behavior intelligence tools in the U.S.
