Array, a leading embeddable platform that enhances and extends the digital product experiences of some of the world’s most successful fintechs, financial institutions, and consumer brands, has announced the acquisition of Penny Finance, a fintech platform that is dedicated to educating and helping consumers develop better money habits.
Penny Finance offers interesting and interactive elements that enable consumers to make better use of their spending behavior, save more, and achieve future objectives by offering valuable financial knowledge. By using behavioral knowledge and offering straightforward and actionable advice, Penny Finance enables consumers to make better decisions at every stage of their financial lives, from day-to-day financial management to future planning.
This acquisition represents a substantial expansion of Array’s capabilities in serving its partners in addressing a more comprehensive and integrated set of consumer financial needs. The introduction of Penny Finance adds to Array’s portfolio of financial, credit, identity, and privacy offerings a new set of solutions centered on spending awareness, savings behavior, financial planning, and financial education.
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“Consumers don’t experience their finances in silos-they think about spending, saving, credit, and planning as part of a single, ongoing journey,” said Martin Toha, Founder and CEO of Array. “Penny Finance strengthens our ability to support that full picture, enabling our partners to deliver more holistic, consumer-first financial experiences directly within the products people already use.”
Built on a mission to make financial advice more accessible, useful, and doable, Penny Finance assists consumers in making financial information a sustainable habit. The embeddable tools are designed to seamlessly integrate with existing digital platforms, making it simpler for financial institutions and fintech companies to reach consumers where they are and help them make smarter financial decisions.
“Penny was built to give people confidence in how they spend, save, and plan—without judgment or complexity,” said Crissi Cole, Founder and CEO of Penny Finance. “By joining Array, we can scale that mission and integrate financial education and planning tools into trusted experiences that already play a meaningful role in people’s financial lives.”
This acquisition also continues to support Array’s vision of providing modular, embeddable financial services and data that enable partners to drive deeper engagement, increase retention, and ultimately deliver business impact while empowering consumers with more clarity and confidence in their personal financial decisions.
