Awin’s Conversion Protection Initiative, launched in 2025 to solve historical tracking and attribution challenges in affiliate marketing, has now helped brands recover over $250 million in missed revenue. In just two months, the recovered value for the company surged by 150%, underlining the scale of performance previously unaccounted for and the increasing demand for accurate, accountable tracking systems.
Affiliate marketing is growing rapidly, with a projected growth rate of 16.8% CAGR, while being adopted by 81% of businesses worldwide. The challenges are increasing for the industry-from ad blockers and mobile privacy changes to changing data regulations and AI-driven analytics-in which clear and compliant tracking solutions are highly needed. CPI arrives at a very crucial time when it helps advertisers protect revenue and improve performance as the dynamics change in the digital world.
Unlike PPC models, affiliate marketing’s pay-for-performance structure limits upfront risk for brands. Conforming to Awin’s CPI standards can give companies added confidence that every valid conversion is correctly tracked and attributed. Through server-to-server and in-app integrations, sales from influencers, comparison platforms, and cashback sites are tracked with accuracy, offering a clearer view of ROI.
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The impact has been considerable. Participating brands leveraging Awin’s enhanced in-app tracking report global increases of 37% in revenue, 34% in sales, and 29% in average order value. Meanwhile, conversion rates have climbed an impressive 81% following the upgrade, proving the commercial value of cleaner data and improved attribution.
“CPI is about building a stronger, smarter and more sustainable partner marketing ecosystem. Awin is putting the right systems and frameworks in place to allow brands and publishers to operate in an environment where tracking is accurate, attribution is fair and growth is built on trust,” said Adam Ross, CEO at Awin. “The continued success of the Conversion Protection Initiative shows that doing what’s right also delivers powerful commercial outcomes for our customers.” This milestone follows Awin’s recent wins at the 2025 Global Performance Marketing Awards, where CPI earned the company the gold award for Excellence in Transparency & Compliance. The business now looks ahead, continuing to drive industry collaboration at its 2026 ThinkTank event in Chicago, uniting partners across the Americas to discuss the future of performance marketing.
