IntegriChain, the leading provider of pharma revenue optimization technology and insights for the pharmaceutical industry, announced the winners of its annual customer awards at the Access Insights Conference. IntegriChain presented its Revenue Optimization Maverick Award to Organon; the Lighthouse Award for Innovation to GSK; the Tina Patel Shining Light Award to Felecia Manning, Senior Director of Pricing and Government Programs at United Therapeutics; the Zero to Launch Award to Madrigal Pharmaceuticals; and the ICyte Power User Award to Donna Reiss, Manager of Trade Operations for Boehringer Ingelheim.
The Access Insights Conference is co-hosted with Blue Fin Group and Federal Compliance Solutions. More than 300 pharma leaders have converged in Washington, DC, to focus on overcoming healthcare policy, economic, and business hurdles in go-to-market decisioning and net revenue optimization. Key guest speakers include some of Pharma most insightful thought leadership experts on healthcare policy, pharmacy and pharmaceutical business leadership, and industry thought leaders.
“We are thrilled to celebrate the success and vision of these pharma market access and commercialization groundbreakers,” said Tim Murdoch, Chief Commercial Officer of IntegriChain. “As the industry faces regulatory and financial headwinds, these leaders are charging a path to overcome challenges and partnering on many innovations to drive excellence in commercialization and net revenue optimization.”
Revenue Optimization Maverick Award: Organon
This award goes to an innovator that has embraced a data-driven platform approach to optimizing net revenue. The Organon team recognized the need for technology innovation as the industry and its challenges have evolved. Organon, a top-30 Big Pharma manufacturer, is a long-time partner to IntegriChain, already leveraging a comprehensive suite of ICyte solutions and now collaborating on new product innovation including State Pricing Transparency Reporting.
Lighthouse Award for Innovation: GSK
The Lighthouse Award for Innovation is presented to an innovator in data and analytics, strategy, and/or outsourcing for commercialization and access. As a top-10 Big Pharma manufacturer, GSK has been a long-time leader in data analytics, partnering with IntegriChain for decades. Most recently, the innovative data team in GSK Oncology successfully converted its first Oncology brand to what is today ICyte CDW and is now expanding to other brands. This solution enables GSK to drive real-time alerts to the field team, strengthen compliance measures to meet PHI security and data retention requirements, and utilize AI-enabled data operations to significantly reduce the long-term total cost of the platform.
The Tina Patel Shining Light Award: Felecia Manning, United Therapeutics
The Tina Patel Shining Light Award is presented in memory of Tina Patel, Vice President, Market Access Marketing, for Boehringer Ingelheim. Patel was a rapidly advancing and highly regarded executive in Market Access with an impressive 22-year career. She joined Boehringer Ingelheim Pharmaceuticals in Finance and over the next two decades advanced throughout the organization. In her most recent executive role, Patel led the Payer Marketing, Payer Solutions, Access Solutions, and Business Innovation teams at Boehringer Ingelheim.
The Tina Patel Shining Light Award goes to a rising star in the pharmaceutical industry, embracing commercialization, innovation, and insights to drive success across contracting and pricing, market access, brand and distribution, or net revenue optimization. Manning has consistently demonstrated exceptional leadership in Market Access – rising through the industry to executive leadership roles. She is forward -looking, understanding how the industry is evolving and the need for innovative solutions to meet the C-suite demand for net revenue optimization.
Zero to Launch Award: Madrigal Pharmaceuticals
This award is presented to an emerging pharmaceutical company that has recently launched its first product, a critical time for any emerging pharma manufacturer. Madrigal Pharmaceuticals’ oral drug Rezdiffra is the first of its kind to effectively target and treat non-alcoholic steatohepatitis (NASH) in patients with significant fibrosis. This commercial breakthrough offers hope to suffering patients.
SOURCE: PRNewswire
