Button, a leading platform in mobile commerce optimization and retail media, has secured a strategic growth investment from PSG, a growth equity firm known for backing software and tech-enabled services companies during pivotal expansion phases. The investment is expected to fuel Button’s product development and accelerate its efforts to reshape creator and affiliate-driven commerce.
Existing investors—including Redpoint Ventures, Norwest Ventures, and Icon Ventures—will remain active partners as Button continues its mission to enhance how digital commerce operates on mobile. By leveraging artificial intelligence, Button intelligently routes shoppers to the most effective purchase destination—such as a retailer’s app or the most relevant product page—resulting in increased conversions and revenue across affiliate and creator channels.
Positioned at the intersection of the creator economy and mobile commerce, Button enables partners to monetize discovery and shopper intent within mobile environments. PSG’s backing will support the launch of new experiences for affiliates and creators, helping brands and publishers meet growing demand for performance-based monetization.
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“In our view, Button is not just building products – it is building the rails for where digital commerce is heading, while leveraging AI to address existing frustrations in mobile commerce,” said Matt Stone, Managing Director at PSG.
Sandeep Kella, Advisor to PSG and newly appointed Executive Chairman of Button, added, “Button is building what we believe to be the backbone for how retailers and publishers grow through performance-based commerce.”
Michael Jaconi, Co-Founder and CEO of Button, emphasized the significance of the investment: “As mobile and creator-driven shopping reshape the future of commerce, Button has become one of the leading companies that powers this industry… what we’re working on now will help make an even larger impact on the industry and support our mission of building a better internet that’s powered by commerce.”
The funding marks a critical inflection point for Button as it scales its platform to better serve an evolving digital commerce landscape.
