F2 Strategy (“F2”), the leading business and digital transformation services firm to the global wealth and asset management industries, announced it has acquired HBMJ Consulting LLC (“HBMJ”), a boutique consulting firm based in the New York City metro area. HBMJ specializes in operational scalability, data intelligence and technology transformation for hedge funds, hybrid funds, private credit and other alternative investment firms seeking institutionalization of the back office.
The acquisition follows F2 Strategy’s purchase of Aliter Investment Services earlier this year and represents the next step in the firm’s growth plan. By combining Aliter’s expertise in pooled investment servicing with HBMJ’s capabilities in hedge fund operations and accounting, F2 is building a unified asset management vertical to deliver comprehensive solutions across the sector.
Founded in 2004 by Dan Hunter, HBMJ’s expertise spans system implementation and integration, data and reporting transformation, workflow automation and tactical execution support. The firm helps leading alternative asset managers simplify complexity, scale efficiently and unlock real-time operational insight through optimized technology and processes.
With deep experience in financial accounting systems—particularly portfolio and partnership accounting platforms, complex fund structures and robust reporting requirements—HBMJ ensures its clients can scale, automate, grow and evolve with ease.
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“Just as F2 is a trusted partner to wealth management firms, HBMJ fills that same role for hedge funds,” said Doug Fritz, co-founder and executive chairman of F2 Strategy. “Like our previous acquisitions, HBMJ was built by an industry insider whose team brings unmatched knowledge and cultural alignment. That makes this partnership a natural fit and another powerful step forward in serving clients across the entire ecosystem of investments and advice.”
For Hunter, the decision to join F2 Strategy was driven by a desire to unlock HBMJ’s next stage of growth and F2’s ability to offer a strong culture and platform for clients and employees. The integration provides the scale, resources and shared vision to advance the firm’s strategy and extend its impact across the alternative investment landscape. Hunter noted that both firms share a client-first philosophy—helping firms automate intelligently and evolve through technology and process excellence.
“Joining F2 marks a defining moment for our team,” said Hunter. “For more than two decades, we’ve built a reputation for solving complex operational challenges through precision, innovation and deep systems expertise. This collaboration allows us to expand our reach, enhance the value we deliver, and create new opportunities for both our clients and our team of experts.”
The 18-member HBMJ team—including Hunter, Delivery Head Nathan Morey, Director of Technology Solutions CJ Lin and Business Development Officer Lena Friedman—will remain in place as the company integrates into F2 Strategy.
This marks F2’s fifth acquisition since a majority investment from Renovus Capital Partners in June 2023; it follows the additions of Oakbrook Solutions, SKY Marketing, MD Solutions and Aliter. The transaction reflects F2’s ongoing growth strategy of vertical specialization and horizontal expansion to deliver more value across financial services.
Source: BusinessWire
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