Google has launched the AI Futures Fund, a new investment initiative aimed at supporting startups building with the company’s cutting-edge artificial intelligence tools, particularly those developed by its research arm, DeepMind.
The fund is open to companies at various stages—from seed to late-stage—and provides a range of resources, including early access to Google DeepMind models, technical collaboration with experts from Google DeepMind and Google Labs, as well as Google Cloud credits. Selected startups may also receive direct capital investment from Google.
Unlike traditional startup accelerators, the AI Futures Fund will operate without a structured cohort or fixed application deadlines. “The AI Futures Fund doesn’t follow a batch or cohort model,” a Google spokesperson told TechCrunch. “Instead, we consider opportunities on a rolling basis — there’s no fixed application window or deadline. When we come across companies that align with the fund’s thesis, we may choose to invest. We’re not announcing a specific fund size at this time, and check sizes vary based on the company’s stage and needs — typically early to mid-stage, with flexibility for later-stage opportunities as well.”
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The program has already backed companies like Viggle, a meme-generation platform, and Toonsutra, a digital comics app. Applications officially opened on May 12.
The AI Futures Fund adds to Google’s broader commitment to AI innovation and access. In recent months, Google.org, the company’s philanthropic division, pledged $20 million to support AI researchers and scientists. Additionally, the $120 million Global AI Opportunity Fund was created to expand AI education and training globally, while a separate $20 million generative AI accelerator was launched to fund nonprofits developing AI-driven solutions.
The initiative complements Google’s existing support efforts, such as the Google for Startups Founders Funds, which earlier this year announced plans to increase investments in U.S.-based AI startups.
With the AI Futures Fund, Google is positioning itself as a central player in accelerating AI entrepreneurship and fostering innovation in a fast-evolving tech landscape.
