GROW with Singlife (“GROW”), the integrated investment arm of Singlife, has introduced an upgraded adviser and client platform, developed in partnership with wealth management technology leader InvestCloud. The launch marks a significant step in GROW’s strategy to scale its wealth solutions and transform the way financial advisers serve clients in Singapore.
The new platform is designed to strengthen adviser-client engagement through advanced tools, greater transparency, and more personalised wealth journeys. By leveraging InvestCloud’s market-leading digital technology, GROW aims to streamline servicing, expand investment choices, and empower advisers to deliver data-driven, tailored insights at scale.
“Our focus is to help our advisers deliver comprehensive and personalised insights to connect more deeply with their clients,” said Jonathan Ong, Head of Technology at GROW. “With the upgraded platform, advisers can offer tailored and reliable service at scale, while clients benefit from a more transparent and seamless experience.”
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Jeff Yabuki, Chairman and CEO at InvestCloud, added: “GROW with Singlife’s intuitive platform is helping advisers seamlessly manage investments while driving high-quality, differentiated financial outcomes for their clients. Our market-leading technology both elevates the client experience and enables advisers to build their business through unique insights and actionable intelligence.”
Key enhancements include faster digital onboarding for individuals, families, and companies; intuitive dashboards with client-centric insights; improved portfolio rebalancing and performance tracking; and expanded trading features with fund discovery and comparison tools tailored to individual goals.
By combining Singlife’s expertise in financial services with InvestCloud’s digital innovation, the upgraded GROW platform sets a new benchmark for adviser support and client wealth-building experiences in Singapore.
