Merit Financial Advisors, an Atlanta-based, rapidly growing national wealth management firm with $19.94 billion in assets under advisement, including $14.06 billion in advisory, $2.6 billion in brokerage assets, $3.28 billion in retirement plan and ESOP assets, is pleased to announce a strategic minority investment from Constellation Wealth Capital (CWC), an alternative asset management platform focused on supporting the long-term growth of independent wealth management firms.
This investment comes at a pivotal time in Merit’s growth trajectory, as the firm looks to scale its advisor platform and expand national reach amid rising demand for wealth management solutions. The partnership underscores CWC’s strong belief in Merit’s leadership, vision, and future potential.
This new partnership will help Merit continue its strategic expansion through both M&A and organic growth, support investment in next-gen advisor technology, advisor recruitment, practice management support and client experience initiatives, and reinforce its commitment to delivering high-quality, personalized financial planning and wealth management services to high-net-worth individuals, families, and those navigating life transitions.
“From the time we met with them, we knew CWC was the right partner to help take Merit into its next phase of growth,” said Rick Kent, CEO of Merit Financial Advisors. “Their deep experience in the wealth management space, alignment with our culture, and long-term mindset made this an ideal match. Their investment structure preserves our independence and leadership continuity, which are critically important to our team, our clients, and our future.”
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With a robust M&A pipeline and eight acquisitions already completed in 2025, Merit now operates 40 offices nationwide and employs over 300 team members. This milestone showcases the firm’s mission to build the RIA of the future-anchored by a relationship-first approach and scalable, advisor-centered infrastructure.
Clients can expect the same team, same philosophy, and the same high-quality service, now with even more resources to support their financial journeys. CWC’s minority investment will bolster Merit’s ability to expand its advisor platform, enhance client experience offerings, and continue to build out best-in-class technology, operations, and support-all while retaining its advisor- and employee-owned structure and leadership continuity.
“We are thrilled to partner with Rick, Kay Lynn, and the entire Merit team,” said Karl Heckenberg, President & Managing Partner of Constellation Wealth Capital. “Merit has demonstrated a unique ability to scale while maintaining strong cultural cohesion, delivering exceptional service to clients, and attracting top advisor talent. We are confident that this partnership will fuel continued innovation and growth in the years ahead.”
As part of this transition, Wealth Partners Capital Group (WPCG), which previously held a minority investment in Merit since 2019, and a group of strategic investors led by HGGC’s Aspire Holdings platform, will be exiting its ownership stake. WPCG played an instrumental role in Merit’s ascent and was a valued strategic partner.
“We are incredibly proud of the growth Merit has achieved during our five-year partnership,” said Rich Gill, Co-Founder and Partner at Wealth Partners Capital Group. “It’s been an honor to work alongside such a visionary leadership team and to see Merit become one of the most respected and fastest-growing firms in the industry. We are excited to see where the next chapter takes them and will be cheering them on every step of the way.”
Source: PRNewswire
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