The 2024 Software Pricing Benchmarks, released earlier this year by Revenue Management Labs, remains an essential resource for software leaders refining their pricing strategies as the year draws to a close. The report provides actionable insights gathered from over 500 executives across nine industries, offering a robust roadmap for navigating dynamic market conditions and staying competitive.
Key Insights for Year-End Strategy
The survey reveals critical strategies for maintaining a competitive edge, including:
- Leveraging dedicated pricing teams to unlock premium value.
- Tackling discounting challenges with strategic cost-sharing approaches.
- Setting aggressive yet achievable revenue goals for sustainable growth.
“As we approach 2025, these findings empower industry leaders to make data-driven decisions that drive success,” said Michael Stanisz, Managing Partner at Revenue Management Labs.
SOURCE: PRNewswire
