MFour Data Research, Inc., a leading provider of validated, connected, opt-in consumer behavior linked to survey data, welcomed Brian Morin as Chief Revenue Officer.
Morin is a seasoned revenue and go-to-market executive who has scaled early to late stage AI-focused B2B SaaS organizations leading to aggressive growth and successful acquisition. He brings experience commercializing complex AI-powered products and services for midmarket and large enterprise customers. His appointment supports continued growth of MFour Studio™, the only platform of its kind to connect the entire consumer journey by unifying app, web, location, and purchase behavior with validated survey data, and DANI™, an AI-powered market research assistant that delivers on-demand insights across billions of consumer and shopper behavior events – eliminating the need for data wrangling.
“Brian is the kind of leader who can translate advanced technology into customer value – and build the go-to-market engine to scale it,” said Chris St. Hilaire, CEO and Founder of MFour Data Research. “As the market demands more trusted, transparent data in the AI era, Brian’s leadership will help us expand partnerships, deepen customer impact, and accelerate growth.”
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As Chief Revenue Officer, Morin will lead MFour’s revenue organization, driving strategy and execution across sales and go-to-market initiatives to help brands, platforms, and institutions unlock greater value from validated, connected consumer insights.
“I’m excited to join MFour at a moment when the industry is rethinking how consumer insights are connected, validated, and delivered,” said Brian Morin, Chief Revenue Officer of MFour Data Research. “With DANI, MFour is fundamentally changing market research by putting validated, connected consumer insights directly into the hands of clients – on demand, without data wrangling or delays. That ability to move from question to insight instantly is a big shift for brands and advertisers, and I’m eager to help scale that impact across the market.”
Source: PRNewswire
