Mindmatrix, a leader in Partner Relationship Management (PRM) and channel marketing automation, has teamed up with Channel Force. Channel Force is known for its structured partner performance systems. This partnership aims to reshape partner ecosystems. It will turn traditional PRMs, often viewed as mere administrative tools, into dynamic Partner Revenue Operating Systems. These systems are meant to drive predictable and measurable growth.
Historically, PRMs have focused on managing partners through training, tracking, and content management, but have struggled to connect engagement with tangible sales outcomes. This collaboration bridges that gap by pairing Mindmatrix’s advanced PRM technology with Channel Force’s Structured Performance Partnering™ methodology, enabling organizations to translate partner activities directly into revenue results.
“Our collaboration with Channel Force represents a fundamental shift in how organizations think about partner management and channel sales,” said Vaughn Mordecai, CRO of Mindmatrix. “Together, we’re moving beyond enablement and into performance—helping companies turn their partner programs into scalable, revenue-driving engines.”
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The joint solution centers on activating “active sellers”—partner sales professionals who contribute directly to pipelines and revenue. By integrating Channel Force’s MP3 Model (Methodology, Planning, Production & Performance Intelligence), Mindmatrix customers gain deeper visibility into partner execution, real-time performance analytics, and the ability to measure results at the seller level.
“Channel Force was built on the idea that partner performance should be predictable and scalable,” said Craig Booth, Founder of Channel Force. “Mindmatrix shares that vision. Together, we’re equipping channel leaders with the tools, data, and processes to turn potential into performance.”
This partnership allows organizations to double partner-sourced revenue. It also cuts program costs, improves visibility into pipeline performance, and speeds up time-to-revenue by up to 60%. The integration creates a unified, performance-based framework, enhancing partner programs like direct sales operations.
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