Effective dashboards remain a challenge for many organizations, even with experienced teams. Too often, dashboards are built around readily available data rather than strategic business objectives, limiting their ability to drive performance and growth. To address this issue, Info-Tech Research Group has published a comprehensive blueprint, Build Better Dashboards Across Marketing, Sales, and Customer Success, which provides a structured approach for designing dashboards that enhance cross-functional collaboration, track key metrics, and support data-driven decision-making.
“Without good analytics, reports are just numbers on a page,” says Terra Higginson, Principal Research Director at Info-Tech Research Group. “Organizations are sitting on vast amounts of data without a clear strategy to extract value. Our blueprint is designed to help businesses turn raw data into actionable insights, aligning dashboards with goals that drive measurable impact.”
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“When analytics are done well, they answer a business question and support the company’s business goals,” explains Higginson. “These goals cascade down to each department and each person. However, collecting data alone won’t drive results because, without business context, data is just meaningless numbers. The magic happens when you start with a clear goal, understand how each department contributes to it, and see the individual roles within that vision. This approach transforms a dashboard from being merely interesting to genuinely insightful.”
By aligning dashboards with business objectives and tailoring them to specific user needs, organizations can transform raw data into a strategic asset. According to Info-Tech‘s resource, a well-designed dashboard enables leadership teams to track performance, identify trends, and drive operational efficiencies that lead to measurable business growth.
SOURCE: PRNewswire
