CurbWaste Releases Groundbreaking Report on Marketing Technologies Used by U.S. Waste Management Companies
CurbWaste, a leading provider of waste management software solutions, unveiled an extensive report based on a survey of nearly 1,500 U.S. waste management companies, revealing the critical marketing technologies that are driving their business success.
This groundbreaking study identifies the most utilized AdTech and MarTech platforms across 13 essential categories, including Web Analytics, Retargeting Platforms, Conversion Optimization Tools, Email Marketing Solutions, and Social Media Networks. Key insights from the report demonstrate that while Google Analytics remains universally used among these companies, many supplement it with advanced tools like LinkedIn Insights, HotJar, and HubSpot Analytics for deeper audience understanding.
Also Read: Nooks Names Hannah Willson as Chief Revenue Officer
The research also shows lower-than-average adoption rates for dedicated Data Management Platforms (DMPs) and specialized retargeting tools compared to global benchmarks, signaling significant opportunities for growth and innovation in the industry.
Additional notable findings include:
Web Analytics – All the waste management companies surveyed are using Google Analytics to track website traffic. Interestingly, in addition to Google Analytics, these companies are leveraging 2-3 additional tools to gain deeper insights into their visitors.
Audiende Data Management Platforms – Only one out of three waste management companies is currently leveraging a dedicated Data Management Platform (DMP) solution.
SOURCE: EINpresswire
