Jasper, the world’s leading agentic marketing platform, announced the launch of Jasper Agents, the industry’s first suite of marketing-specific agents; and Jasper Canvas, the industry’s first intelligent, intuitive workspace for marketers. Together, these innovations redefine what’s possible in marketing technology, pushing teams beyond the limits of chat-based AI tools and transforming the way modern marketers plan, collaborate, and execute. This milestone marks a significant step forward in Jasper’s mission to elevate all marketing and all marketers with the power of AI, unveiling a next-generation platform purpose-built for scale, speed, and strategic impact.
Today’s marketing teams face mounting pressure to drive results faster, yet they’re often held back by fragmented systems, manual workflows, and limited resources. While generative AI has made content creation easier, managing the full content lifecycle from strategy to execution remains complex and time-consuming. Marketers struggle to maintain quality at scale, coordinate across siloed teams, and go to market quickly, often relying on tools that weren’t built for the way modern marketing actually works.
To close these gaps, Jasper has created an agentic platform designed to both automate and streamline core marketing functions with human-in-the-loop guardrails. The platform is powered by Jasper Agents, intelligent, self-learning AI operators that autonomously execute marketing-specific workflows—like Optimization, Personalization, and Research—using each brand’s unique knowledge and context through Jasper IQ, the platform’s proprietary AI context layer. For example, Jasper’s Optimization Agent can automatically identify keyword clusters, track competitor performance, flag decaying content, and generate optimization-ready briefs, ensuring every output is resonant, actionable, and on-brand.
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Jasper Agents now run on Jasper Canvas, Jasper’s next-generation user experience and intelligent workspace that enables marketing teams to plan, create, and manage campaigns with greater efficiency. Canvas brings collaboration into a single, intuitive environment where teams can build assets and campaigns at scale, accelerate timelines, and drive greater impact.
Marketing teams can train Jasper Agents and Jasper Canvas on their unique brand knowledge via Jasper IQ, ensuring every output consistently reflects the organization’s voice, standards, and strategy across every campaign. The result is faster, smarter, and seamlessly aligned marketing tactics from one easy-to-use, intuitive platform.
ServiceTitan, the software platform that powers the trades for commercial and residential businesses, is turning to Jasper to elevate its end-to-end marketing strategy and execution.
“Jasper has the potential to fundamentally transform the way marketing teams operate by boosting efficiency, accelerating execution, and delivering high-quality campaigns faster,” said Bryan Olshock, Chief Marketing Officer at ServiceTitan. “We’re especially excited about Jasper Canvas, which offers a single, intuitive environment to plan and build campaigns at scale. With the launch of Jasper Agents, we see even more opportunity to automate time-consuming workflows like SEO research and content audits, empowering our team to focus on high-value strategy that drives stronger business outcomes.”
With this launch, Jasper is also introducing a new brand identity that both reflects its unique position as the only agentic AI provider purpose-built for enterprise marketing, and reinforces its commitment to a more human-centered, AI-powered future.
“Our new brand identity represents so much more than a new look—it marks a bold leap into the future of marketing,” said Timothy Young, CEO of Jasper. “With the launch of Agents and Canvas, we’re entering a new era of agentic marketing where teams can move faster, scale smarter, and stay on-brand without compromise. This isn’t just an upgrade to workflow efficiency; it’s a redefinition of how marketers build, launch, and drive campaigns. We’re empowering the next generation of marketers and setting a new standard for what today’s marketing should be.”
In Q3 2025, Jasper will also launch a Model Context Provider that will extend Jasper IQ to external AI tools, supporting secure, on-brand outputs beyond the Jasper platform. Jasper will be presenting Agents, Canvas, and its full enterprise marketing platform at Cannes 2025, taking place June 16-20.
Source: PRNewswire
