LifeStreet, a leader in AI-powered media buying, announced its strategic market expansion into non-gaming verticals. Over the past year, LifeStreet has released a series of new features to its media buying platform, Nero, so that the world’s biggest performance marketers can leverage in-app advertising to achieve their growth goals.
Strategic enhancements to the Nero platform make it easier and faster for LifeStreet to train, scale, and evaluate event-specific models beyond app installs. LifeStreet leverages advanced data science and machine learning to predict the likelihood that an ad served to a user will achieve any desired campaign objective.
Traditionally, in-app buying platforms have prioritized driving performance for gaming app developers while omni-channel DSPs have often lacked the tools and features to effectively serve ads within mobile app environments. This has left non-gaming marketers limited to using walled gardens for programmatic buying or running unprofitable programmatic campaigns. With users spending nearly five hours a day on their devices, and over half of that time in apps other than Google and Facebook, LifeStreet has identified a crucial market opportunity.
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Key Highlights:
- Leveraging its success in the gaming sector, LifeStreet has quickly scaled its lead acquisition channel, generating tens of millions of leads over the past year, highlighting the growth of games advertising among brands and media agencies.
- Lead acquisition agencies are leveraging LifeStreet’s extensive machine learning expertise and enriched contextual data to pinpoint the most valuable inventory for advertisers, resulting in up to a 6X increase in conversion rates and a 230% decrease in cost-per-acquisition. With LifeStreet’s full programmatic capabilities and exceptional customer service, agencies and brands can drive measurable results through a robust toolkit designed for real-time reporting, campaign management, and ad spend optimization.
- New integrations with lead acquisition tracking and analytics platforms enable brands and agencies to share crucial data points around key events and conversions for more precise targeting and engagement, improving overall campaign efficiency across the mobile ecosystem.
SOURCE: Businesswire
