Listrak, a leading person-first marketing platform for the retail sector, has introduced Experience Builder, a no-code solution designed to help retailers boost customer acquisition by delivering personalized, dynamic on-site experiences. The new tool enables marketers to build and launch curated pop-ups, sticky buttons, and exit prompts without the need for coding skills, all aimed at growing email and SMS subscriber lists while enhancing engagement and conversion rates.
With Experience Builder, marketers can craft tailored interactions based on unified identity and behavior data spanning email, SMS, and web. This personalization helps optimize user engagement at critical moments in the customer journey, leading to stronger revenue results.
Key features include an intuitive drag-and-drop editor for fast deployment, a library of customizable templates, and powerful AI-driven targeting to serve context-aware, real-time content. The platform also supports robust zero- and first-party data collection, enabling retailers to build better segmentation and messaging strategies in a post-cookie landscape.
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“In nearly every conversation with clients, one theme consistently comes up: ‘Help me grow my email and SMS list faster.’ My guidance: mobile pop-ups are the single biggest thing that marketers should obsess over for new customer acquisition,” said Ross Kramer, CEO of Listrak. “For retailers, every visitor who leaves their site without converting represents lost revenue—and often, lost lifetime value. With Experience Builder, marketers can deliver person-first experiences that go beyond generic pop-ups, tailoring to each visitor’s behavior, context, and journey to reach the right person, with the right message, at exactly the right moment.”
Listrak’s internal research underscores the tool’s importance: 60% of new customer revenue occurs within a year of the first purchase, while 85% of customers who lapse for over 12 months never return. This data highlights the critical role of timely engagement—particularly entrance pop-ups—in acquiring and retaining high-value customers.
Early adopters of Experience Builder are already reporting double-digit growth in email and SMS list acquisition within just weeks of implementation, positioning the tool as a game-changer for marketers looking to scale their owned audience strategies.
