Madhive, a leading unified operating system for local media, has unveiled Maverick AI, a groundbreaking enterprise intelligence layer designed to enhance every phase of the advertising process—from initial pitch to final payment. This innovative tool aims to streamline media sales and deliver improved outcomes for advertisers.
Integrated directly into Madhive’s core platform, Maverick AI offers features such as SmartProposal for dynamic media plan creation, Audiences for precise AI-curated audience segments, and Outcomes for AI-driven campaign optimization. These capabilities are tailored to assist sellers, ad operations teams, and executives in executing campaigns more efficiently and effectively.
“Madhive has spent the last eight years building the unified operating system that gives our customers the tools to sell, plan, activate, and measure omnichannel media campaigns all in one place,” said Spencer Potts, CEO of Madhive. “Now, Maverick AI will serve as the foundational AI layer that elevates every step of that process. Rather than layering in generic AI features, Maverick will serve as the foundational force that makes our platform better, faster, and more efficient.”
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Early adopters, including the creative agency Vica, have reported significant performance improvements. Michael Shields, CEO of Vica, noted a 286% increase in conversions, stating, “Maverick has driven a 286% increase in performance in conversions so far, and now all of our customers are asking for this solution.”
The launch of Maverick AI follows Madhive’s recent growth, including a $300 million investment from Goldman Sachs in 2023 and the acquisition of omnichannel workflow platform Frequence in 2024. These developments underscore Madhive‘s commitment to advancing AI-driven solutions in the local media advertising landscape.
